Music legend Elton John has launched “Beyond the Yellow Brick Road,” his own virtual world on Roblox.
“Elton John Presents: Beyond the Yellow Brick Road” went live on Thursday (November 3). It takes gamers on a virtual journey through the music legend’s career and enables them to take part in interactive song challenges and trivia quizzes
The game also features a digital fashion collection inspired by John’s most celebrated outfits. According to a press release, “fans can try on complete outfits or mix-and-match individual items to recreate Elton’s look on their avatar.”
“I’m absolutely thrilled to be launching ‘Beyond the Yellow Brick Road’ on Roblox. I’ve seen the joy that Roblox has brought to my boys,” said John.
The singer also said about the “possibilities it creates by the ability to interact with fans in such an exciting, and forward looking way.”
“I’ve always been myself and used my image, eyewear, and music to express myself, and Roblox really encourages that self-expression. Now my fans can do the same, and that’s really exciting,” he added.
“Beyond The Yellow Brick Road” will host a special Elton John virtual performance. The ten-minute gig, featuring John’s “best loved songs,” premieres on November 17 and will repeat every hour until November 20.
“At every step of my career, I’ve always wanted to push forward and look to the future, and ‘Beyond the Yellow Brick Road’ is the next step on that journey as I prepare to step away from live touring after 50 years on the road. It’s genuinely thrilling, and I can’t wait to see the response from my fans and the Roblox community,” explained John.
John and his management firm, Rocket Entertainment, created “Beyond the Yellow Brick Road” and designed it with more than 20 Roblox creators, and with support from Universal Music Group (UMG).
(Photo: Ernst Vikne)
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